About the Artwork

Saturday Evening Post cover, Sep 04, 1943.

Norman Rockwell hired a professional model for the Post cover Liberty Girl (Rosie to the Rescue), honoring the mythical embodiment of all the new roles that now belonged to the American woman during wartime. As a symbol of the ability of Americans to mobilize and transform themselves during the war effort, Rockwell might have chosen a more idealized or classic portrayal, just as he based Rosie the Riveter on a classic Michelangelo painting, but he chose to paint her as a girl-next-door, accentuating her authenticity.

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About Our Products


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.