Saturday Evening Post cover May 29, 1943.
Norman Rockwell's Rosie the Riveter received mass distribution on the cover of the Saturday Evening Post on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap, beneath her a copy of Hitler's manifesto, Mein Kampf and a lunch pail labled "Rosie". Rockwell based the pose to match Michelangelo's Sistine Chapel ceiling painting of the prophet Isaiah.
Rockwell's model was a Vermont resident, then 19-year-old Mary Doyle Keefe who was a telephone operator near where Rockwell lived, not a riveter. Rockwell painted his "Rosie" as a larger woman than his model, and he later phoned to apologize. The Post's cover image proved hugely popular, and the magazine loaned it to the U.S. Treasury Department for the duration of the war, for use in war bond drives.
QualityNorman Rockwell Museum Custom Prints offers exclusive custom reproductions of artworks in the collections and exhibitions of the Norman Rockwell Museum. Hand-made in the USA using gallery-quality materials, we create prints as true to the original work as possible, using strict color management protocols and state-of-the-art printing technology.
SelectionMany of the works offered through this store are exclusive and not available anywhere else. We are continually adding new artworks to our offering, so be sure to check back regularly as you build your own gallery. A variety of molding styles means our custom framed prints can match any type of decor.