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About the Artwork

Saturday Evening Post cover May 29, 1943.

Norman Rockwell's Rosie the Riveter received mass distribution on the cover of the Saturday Evening Post on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap, beneath her a copy of Hitler's manifesto, Mein Kampf and a lunch pail labled "Rosie". Rockwell based the pose to match Michelangelo's Sistine Chapel ceiling painting of the prophet Isaiah.

Rockwell's model was a Vermont resident, then 19-year-old Mary Doyle Keefe who was a telephone operator near where Rockwell lived, not a riveter. Rockwell painted his "Rosie" as a larger woman than his model, and he later phoned to apologize. The Post's cover image proved hugely popular, and the magazine loaned it to the U.S. Treasury Department for the duration of the war, for use in war bond drives.

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About Our Products

Quality


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.

Selection


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.

Customization


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.