About the Artwork

Saturday Evening Post cover, Jul 19, 1924.

Norman Rockwell often chose the theme of changing technologies for his Saturday Evening Post covers. In this image the focus on the dirver and the slight apprehension on the passenger's face say it all - we are witness to the first spin in a horseless carriage. Here, Rockwell choose the 1908 Watham-Orient Buckboard which was manufactured in nearby Waltham, Massachusetts by the Waltham Manufacturing Company which became the Metz Car Company.

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About Our Products


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.