American Telephone and Telegraph Company, (AT&T) advertisement, 1948.
Although Rockwell's illustration would promote the image of AT&T, its effect was meant to be inspirational rather than commercial. In a letter to Rockwell from the ad agency, it was suggested to Rockwell that he portray the lineman on a telephone pole in the act of restoring service after a storm. "The work of the linemen for the Telephone Company," said the account representative, "is filled with opportunities for personal sacrifices and acts which stem only from devotion to national welfare, so that it seems a fitting work to honor by such a painting."
QualityNorman Rockwell Museum Custom Prints offers exclusive custom reproductions of artworks in the collections and exhibitions of the Norman Rockwell Museum. Hand-made in the USA using gallery-quality materials, we create prints as true to the original work as possible, using strict color management protocols and state-of-the-art printing technology.
SelectionMany of the works offered through this store are exclusive and not available anywhere else. We are continually adding new artworks to our offering, so be sure to check back regularly as you build your own gallery. A variety of molding styles means our custom framed prints can match any type of decor.