Saturday Evening Post November 16, 1946.
"The Post sought out, defined, and spoke to what we now call Middle America. The Post's and Rockwell's America was one that was rooted so firmly in the ethics of the past that it could accommodate and internalize the changes of the twentieth century without being overwhelmed by them.
"Rockwell's images with their deliberately non-specific, vaguely old-fashioned settings and lack of obvious economic signifiers could speak to this broad new base of Americans. His images mediated between an imagined traditional past and the great technological advances and social shifts of the new century." Anne Knutson, from Norman Rockwell: Pictures for the American People, 1999.