About the Artwork

Illustration for “Norman Rockwell’s 78th Spring,” Look, June 1, 1971.

In 1971, Look art director Allen Hurlburt, who had worked with Rockwell for seven years, documented Rockwell’s 78th spring with an essay illustrated by this image of springtime in Stockbridge. Weather permitting, Rockwell and his wife Molly bicycled 4.7 miles daily from their home to Echo Lake and back. “You know,” Rockwell used to say, “a painter’s legs go first, like a ball player’s. This is my way to stay active.”

Following Rockwell along West Main Street is Birgit Christensen, a Danish art student then visiting the Rockwells; Molly Rockwell, and Rockwell’s bookkeeper Douglas McGregor. Rockwell’s assistant Louie Lamone leans against a tree at the right.

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About Our Products


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.