About the Artwork

Norman Rockwell seemed to enjoy the idea of artwork coming to life, as he has depicted the theme in such classic pictures as The Art Critic and Framed. Fireman, his May 27, 1944 cover for the Saturday Evening Post, continues this humorous trend by featuring a framed portrait of a firefighter hanging in a gallery who watches with concern as a discarded cigarette smolders in front of him. The humor comes from the notion that the fireman can do nothing to extinguish this particular fire hazard, since he is but oil on a canvas. Rockwell was most likely using humor to deal with his own personal tragedy from a year earlier, when his Arlington, Vermont, studio burned to the ground.

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About Our Products


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.