About the Artwork

The Saturday Evening Post cover, May 20, 1916.

Norman Rockwell's very first cover for the Saturday Evening Post cover, for which he was paid $75 in 1916. He wrote, " In those days the cover of the Post was the greatest show window in America for an illustrator. If you did a cover for the Post you had arrived... Two million subscribers and then their wives, sons, daughters, aunts, uncles, friends. Wow! All looking at my cover."

Over the next 47 years, millions of Americans brought Rockwell's art into their homes, enjoying his covers and interior illustrations while seated in their favorite chairs, surrounded by their families. This intimate connection with Rockwell's art made his images part of the fabric of American lives for decades to come.

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About Our Products


Norman Rockwell Museum Custom Prints is your exclusive source for custom reproductions authorized and available for purchase directly from the Norman Rockwell Museum. All items that are offered are produced using gallery-quality materials and the color is managed in a manner that produces a reproduction as true to the original as modern technology will allow.


Many of the works offered through this store are exclusive and not available anywhere else. We offer all 321 of the iconic works Rockwell created as Saturday Evening Post covers, including many other classic illustrations from his archive.


You have found the work that speaks to you. Now what? Using our innovative custom framing tool, you can preview exactly what your finished and framed art will look like. We offer many different moulding styles so there is sure to be a match for any type of decor.